Prior to that Ugwu was and still is an investor in Freeme Digital. Freeme Digital is the premier 3rd party digital distribution company in Nigeria with a growing array of artists, comedians and content.
Before Freeme Digital Ugwu was the CEO of iROKING Ltd (part of the iROKO Partners family). iROKING was set up to re-organise Nigerian music distribution online via its proprietary streaming/download platform iROKING.com. In 2011 Ugwu oversaw the initial iROKING.com content acquisition effort, signing 50 of Nigeria’s biggest artists to landmark deals and successfully renegotiating subsequent deals in 2013.